Yoga Concept Paris
Paris’ first boutique dedicated exclusively to yoga, this lifestyle store offers everything the contemporary practitioner needs to live an authentic yet chic yoga existence.
The rebrand focused on positioning Yoga Concept as a fashion and lifestyle destination. A serif/sans serif hybrid, we reconceived the logo as a visual bridge between tradition and modernity. This polarity was further explored through a black-and-white palette, brand typography, angular image cropping and geometric design elements.