Yoga Concept Paris
Paris’ first boutique dedicated exclusively to yoga, this lifestyle store offers everything that the contemporary practitioner needs to live an authentic yet chic yoga existence.
The rebrand focused on positioning Yoga Concept as a fashion and lifestyle destination. We designed the logo—a combination of serif and sans serif type styles—to act as the visual bridge between tradition and modernity. This polarity was further explored through a black-and-white palette, brand typography, and geometric design elements.