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Lululemon France

Cannes: To kick off the opening of its flagship boutique in Cannes, Lululemon hosted a launch party featuring an evening 5k along the sea followed by a yoga session.

We presented two options: a photographic one inspired by ambient album covers (option A), and an illustrated one inspired by the painted ceramics of Vallauris, Cannes’ neighbor (option B.) They went with option A.

Paris: a postcard design to promote a Yoga Party and collab with Le Tigre Yoga Club.