Most of the time when a client tells us they need a logo, we say no because no one actually “needs” a logo.

Besides, requesting a logo before you’ve defined your brand’s values, before you’ve analyzed the competitive landscape, before you’ve identified your audience and fine-tuned a strategy to reach them, before you’ve thought about the way you’re going to transform all of these abstract ideas into a unique experience just makes no kind of sense.

Sometimes, though, people don’t want the whole enchilada so… we make tacos! 😀