As Shop Editor for Food52, Martine not only curated the online shop, but was also responsible for all marketing and sales messaging, ensuring that both product and text conveyed the site’s savvy yet approachable spirit.
She scouted kitchen, home and food items in New York and beyond, searching for the sweet spot between aspirational (hello, Carl Auböck brass peanut keychain!) and practical (just try to resist a Yellow Submarine tea ball.) In tandem, she created Garnish, an eye candy round-up of edible and tabletop products which complemented Food52’s weekly and seasonal editorial themes.
Martine developed another feature, Food Mood, as an additional way to illustrate the latest in lifestyle accoutrements, forecasting and highlighting food and home trends.