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Gentry de Paris Revue

To open its new season, the Casino de Paris renewed ties with its illustrious past—its stage not only launched Mistinguett’s career in 1895, but also served as a backdrop for Josephine Baker’s banana dance—and celebrated with a modern twist on a dancehall revue.

Because the campaign required assets in tremendously different sizes, from handbills to posters to taxi vinyl to a composite advertisement for Paris métro stations, we designed a flexible branding system that relied more on color and typography than on photography. As comely as she is, not even Dita Von Teese can make 60 dpi look good.

BRAND STRATEGY
CREATIVE DIRECTION
BRAND IDENTITY
ADVERTISING