A long time ago, there was a little movie called The Omen. Fast forward a zillion years (hey, we didn’t major in math) and a fresh version of hell was unleashed on the movie-going public on 06.06.06. Get it?
The brief was to create a series of Evil vs. Good illustrations that conveyed a sense of fear or hope. The duos were designed to deliberately not make use of The Omen’s distinctive imagery, to build interest in the remake as a wholly new property. These illustrations were animated and deployed as part of an online campaign to stir up dread and salvation ahead of the film’s release.
CLIENT: 20th Century Fox