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Yoga Foundations DVD with Hillary Rubin
client: I Am Not A Mess

Branding, logo and packaging for I Am Not A Mess' host of yoga and wellness DVDs. The logo combines a leaf with the symbol for yin/yang, telegraphing a message of health, transformation and renewal. With flexibility in mind, the packaging was designed as a template that could accommodate future Yoga Foundations titles, and serve as a launching pad for entirely new DVD series.